Register for the Midwest Foodservice Expo

I am registering as:
Registration Rates:
Registration Type
Before March 10 at 9:00 pm
After March 10 at 9:00 pm
Industry Professional
WRA Member
Free Allotment; $30 Above Allotment
Free Allotment; $30 Above Allotment

Admission Policies:

  • This is a trade only event and is not open to the public. You must be directly involved in the foodservice and hospitality industry to attend.
  • No one under age 16 (including infants and toddlers) will be admitted into the Expo.
  • Children ages 16-18 years old are permitted if accompanied by an adult at all times.
  • You consent to the use of your image and/or name by the Expo without charge or obligation.
  • By registering for the event, you agree to receive communications from Midwest Foodservice Expo, Wisconsin Restaurant Association and event exhibitors.
  • Solicitation by non-exhibiting suppliers is strictly prohibited.
  • Registration fees are non-refundable.
  • Promo codes should be entered at the top of the payment screen, in the Registrant Details section, prior to selecting the Make Payment button.
Media representatives and press may receive a free pass with proof of credentials. Contact Tracy Kosbau for information.
The Wisconsin Center is ADA compliant and is accessible to a variety of needs. If you have questions regarding accessibility, please contact WRA at 608-270-9950 or Wheelchair or scooter rentals ARE NOT available on-site.
Exhibit Hall Hours: 
Monday, March 11 – 11:00 am to 5:00 pm
Tuesday, March 12 – 10:00 am to 4:00 pm
Wednesday, March 13 – 10:00 am to 3:00 pm
Event Location:
Wisconsin Center
400 W Wisconsin Ave
Milwaukee, Wisconsin