Craig Simons leads the marketing team at Roobrik, where he drives brand, demand, and product marketing initiatives to help senior living operators engage and convert prospects through decision support. Since joining the company, Craig has played a key role in shaping Roobrik’s voice and expanding its thought leadership presence.In 2024, Craig spearheaded the launch of two popular senior living brands: the Senior Living Minute thought leadership video series and the interactive Know Your Audience gameshow-style series, designed to educate and engage senior living professionals in a fun, impactful way. A recognized marketing strategist and storyteller, Craig is passionate about helping senior living providers better understand and connect with their audiences. His work blends industry insights, creative campaigns, and data-driven strategies to support operators in reaching older adults and their families during critical decision-making moments.