Name
How to Communicate the Need for Multiple Pair
Description
Rather than simply selling a second pair, participants will learn to identify visual needs that may not be completely addressed by a patient's primary eyewear. We will explore communication strategies for recommending occupational and office lenses, prescription sunglasses, computer eyewear, etc. Emphasis is placed on asking effective lifestyle questions, connecting recommendations to patient benefits, explaining the limitations of a single pair of glasses, and presenting multiple-pair solutions in a professional, educational manner.
Speakers
Brent McCardle
Presentation Authors
Brent McCardle, ABOM
Date & Time
Sunday, March 7, 2027, 1:00 PM - 2:00 PM