This course explores how optical teams can maximize the value of each patient visit through clear communication, coordinated recommendations, and effective patient flow. Participants will examine how front desk staff, technicians, doctors, and opticians help identify patient needs and connect those needs to appropriate eyewear solutions. Topics include pricing and perceived value, eyewear capture rate, the doctor-to-optician handoff, and patient education time. The course also examines how product choices and purchasing behavior influence optical experience.