Peyton started Strive Marketing Studio in 2018 and was quickly introduced to the pawn industry by Jeff Wilhelm and National Pawn. Upon learning of the issues faced by pawn shops that try to advertise themselves with modern marketing practices, he decided to dedicate himself to helping them compliantly utilize these services. Peyton has developed a passion for pawn and prides himself as an advocate for the industry constantly working to improve the treatment of pawn shops by Google, Meta, and other large advertising platforms.