After obtaining a Business school degree, Ido Itskovich has spent the last 39 years in the diamond and jewelry business. He is currently completing his 35th year with the Yehuda Company. In 1993 he obtained a diamond grading and evaluation degree from the Israel diamond exchange, spending eight and a half years on the wheel cutting diamonds in Israel. He is licensed to cut and export diamonds from the Israel diamond exchange burse and has a second-hand license to buy from the public. Since the year 2000, he has operated a custom diamond and jewelry design studio in Las Vegas called The Perfect Princess Cut (owning a proprietary cut with 73 facets developed with AGS lab in 2002).