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Diamond color, clarity, cut and carat weight are collectively termed the “4Cs” – the factors that, when combined, define a diamond’s quality and ultimately determine its value. Join GIA Subject Specialist, Lisa Kennedy, GIA GG, as she details the 4Cs and how they are used to evaluate a diamond’s value in an over-the-counter setting. Participants will be able to examine diamonds under magnification to build their knowledge and confidence to be better prepared when making their next diamond jewelry purchase.