Today’s parents expect school information to be easy to find, simple to understand, mobile-friendly, and available when they need it. But for many districts, the parent journey is still fragmented across websites, PDFs, paper forms, emails, social media posts, and multiple communication channels.

This practical workshop will look at the full digital journey a parent takes — from the first website visit, to finding key information, understanding what a school or district offers, completing enrollment, and staying connected throughout the school year.

Attendees will learn how to identify common friction points in the parent experience, improve the structure and accessibility of school websites, make enrollment easier, support multilingual families, and create a more joined-up approach to communication between schools and parents.

The session will include practical examples, simple audit questions, and a checklist that district and school teams can use to review their own digital experience. The goal is to help attendees leave with clear, actionable ideas for improving parent engagement, reducing administrative workload, and making the online school experience easier for everyone.