Shoreline hardening has substantially impacted the ecological health of the Pensacola and Perdido Bay Watersheds, with hardened structures now lining approximately 55% of Pensacola Bay and 27% of Perdido Bay shorelines. To address this issue, the Pensacola and Perdido Bays Estuary Program (PPBEP) launched the Living Shoreline Assistance Program to encourage and support private landowners to adopt nature-based solutions as alternatives to traditional hardened shorelines, such as seawalls and bulkheads. The program provides technical support, permitting assistance, and financial assistance for waterfront property owners interested in installing a living shoreline. This initiative aims to reduce shoreline erosion, enhance habitat quality, and promote sustainable shoreline management practices across the region. Launched in January 2025, the program has quickly captured the attention of waterfront residents across the region and is already offering valuable insights into shaping cost-share programs, navigating permitting challenges, and strengthening community engagement.