In 2020, the onset of the COVID-19 pandemic disrupted traditional modes of science communication and public engagement, forcing educators and researchers to reimagine how to connect with audiences outside the classroom and laboratory. In response, the Beachcombing program was developed, a weekly video series designed to keep the public engaged with coastal and marine science during a time of restricted access to beaches and in-person events. The series highlights the diversity of natural and anthropogenic items washing ashore along the Gulf Coast, using each discovery as an entry point for discussing broader ecological processes and conservation issues. Since its inception, Beachcombing has evolved into a multifaceted science communication program that reaches audiences through multiple media platforms. In addition to weekly videos and educational social media posts, Beachcombing now includes a recurring National Public Radio segment, regular TV segments on the Public Broadcast System, weekly newspaper articles published in more than eight Texas outlets, and frequent engagement with traditional and digital media, averaging four interviews per week. The program also extends its impact through approximately 75 in-person presentations annually to schools, community organizations, and professional conferences. This presentation will examine the development and expansion of the Beachcombing program as a case study in adaptive, multimedia science communication. It will highlight strategies for sustaining engagement across diverse audiences, leveraging curiosity and storytelling to translate coastal science, and effectively “meeting audiences where they are” with messages that inspire stewardship of the Gulf Coast and its resources.