Many automotive executives and managers find Millennials to be flaky, entitled and otherwise difficult to deal with.  Yet, given that Millennials will be the prevalent demographic in the corporate world come 2020, they have no choice but to understand what makes Millennials tick, what attracts them to a company, as well as how to manage, retain and develop top talent.   This session will explore demographics, mindset, language, and work environment expectations as well as best practices from across different industries designed to improve and increase the lifecycle of a Millennial inside a company.