Name
A Firm Perspective: Rep-as-PM vs. Third-Party Managers
Date & Time
Tuesday, February 3, 2026, 3:15 PM - 4:15 PM
Speakers
Sarah Bauer, Head of Institutional Asset Management Engagement, Envestnet
Brendan O'Neill, Director, Senior Intermediary Solutions Strategist, BNY Advisors, Inc.
Alex Chan, Director, Advisory Compliance, Cetera Financial Group
Mike Matkovic, Managing Director, National Accounts, SEI
Brendan O'Neill, Director, Senior Intermediary Solutions Strategist, BNY Advisors, Inc.
Alex Chan, Director, Advisory Compliance, Cetera Financial Group
Mike Matkovic, Managing Director, National Accounts, SEI
Description
From a firm perspective, the choice between a third-party manager and a representative acting as portfolio manager (Rep-as-PM) has to balance control, risk and scalability against the potential for customization and perceived advisor value. Differences in regulatory obligations and operational oversight are also major considerations. Panelists will delve into what you should think about before making your decision, including risk and liability, focus of control, client experience, scalability, efficiency and profitability.
Location Name
Coral 5
Full Address
Sheraton San Diego Resort
1380 Harbor Island Dr
San Diego, CA 92101
United States
1380 Harbor Island Dr
San Diego, CA 92101
United States
ORDER
5RA
Sponsored Sessions
Capital Group | American Funds