ETFs continue to outpace mutual funds in popularity, innovation and efficiency, leading to a seismic shift in the investment landscape. This dynamic panel brings together industry experts to explore this evolution and unpack the forces driving it. Gain insight into how the transition is reshaping distribution models, fee structures and advisor-client relationships. Most importantly, understand what firms must do to stay competitive—modernizing platforms, rethinking product shelves and adapting to a more transparent, tech-driven environment. Whether you're navigating fiduciary obligations or exploring new revenue strategies, this discussion will equip you with actionable perspectives for the ETF era.