LinkedIn is more than a social network—it’s a strategic tool that door and hardware professionals can use to research prospects, engage decision-makers, and strengthen both company presence and individual relationships. This interactive session explores how to transform LinkedIn activity into real business value. Participants will learn how to optimize their personal profiles, position their company as a trusted industry leader, and build a professional network that drives visibility, credibility, and qualified leads.

Credits: 1 LU | ELECTIVE AIA; 0.1 ICC CEU

At the end of this session, attendees will:

1. Identify key strategies for optimizing a LinkedIn profile to attract and engage potential clients in the door and hardware industry.
2. Demonstrate how to position a company page as a credible and authoritative presence within the industry.
3. Develop a targeted networking approach on LinkedIn to connect with decision-makers and generate qualified leads.
4. Apply best practices for maintaining professional relationships and building long-term engagement through LinkedIn activity.