This session introduces a creative, inquiry-based approach to client and customer engagement, emphasizing the value of asking thoughtful questions to uncover core needs and objectives. Participants will learn how strategic questioning can lead to more effective communication, improved outcomes, and greater alignment between client expectations and delivered solutions. By focusing on understanding before advising, attendees will discover how to achieve faster, more meaningful results without increasing effort—simply by gaining deeper insight into what clients truly value.

Credits: 1 LU | ELECTIVE AIA; 0.1 ICC CEU

At the end of this session, attendees will:

1. Recognize the importance of inquiry-based communication in effectively identifying client goals and expectations.
2. Develop strategies for asking open-ended and targeted questions that lead to deeper client insights.
3. Apply creative questioning techniques to improve collaboration and alignment with clients or customers.
4. Evaluate how improved client understanding can lead to more efficient, goal-oriented project outcomes without increasing effort.